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Lucy Adams - Chair


Lucy started skateboarding in 1997 at Crawley Skatepark and first started competing and travelling in 2001. 18 years on she is still a sponsored skateboarder. She has a real passion for teaching her skill to other people who are interested in learning the art of skateboarding as well as organising and taking part in skateboarding events. Lucy works for Adur & Worthing Councils as a More Active Communities Officer, championing a healthy lifestyle and getting young people involved in sport and physical activity.

Lucy Jerome Wingy Nic Russ James

Jerome Campbell – Director


Jerome started skating at the age of 11. He not only rides for Polar Skate Co. and Carhartt, but is also on the International Pro Team for Paradise Wheels and a European skate ambassador for Converse. Prior to joining Polar, he rode for Blueprint Skateboards, and featured in the company’s full-length Make Friends with the Colour Blue from 2010, edited by Dan Magee. Jerome is also an accomplished photographer.

Steve Wilkinson – Director


Steve has over 25 years experience within the International Skateboard Industry, working across all aspects of Skateboarding that has developed from his own passion as a skateboarder and grown into a diverse career within the board-sports industry. Over the years he has been lucky enough to gain first-hand experience in the early stages of riders and brands alike, being a part of their development and growth to become some of the most Internationally recognized within the Skateboard world. Steve created the SWS Agency in 2009 to represent: Vans, Reef, Pro-Tec and Westbeach and support freelance projects within the skateboarding Industry.

Nic Powley – Director


Nic has been the Vans skate team manager since 2009 and has been running events over a number of years including the UK Skateboarding Association championships, mini ramp champs, Shop riot, Concrete Carnival as well as many he has helped out with including Nass, Boardmasters and War of the Roses. In addition to owning the Skate Pharmacy, one of Nic’s latest ventures is the Wheels and Fins festival.

Russ Holbert – Director


Russ has been skateboarding and surfing since 1985. He has been involved for over 15 years in the Skatepark Design & Build industry and is currently a Director of Maverick Skateparks. Russ is also a member of the British Standards Committee concerning skatepark safety.

Ricardo Magee Atxukarro – Director


Ricardo started skating in 1989 and became the Skate Park Development Officer for Brighton & Hove City Council in 2010. He has been involved in funding, promoting and co-ordinating numerous events, comps and jams along with funding lessons for children and females with great success. Ricardo has created programmes teaching volunteers to run comps and teach skateboarding along with supporting Brighton & Hove Skateparks Association community group to gain funds and run events in the city. He was previously chairman of a community group which ran skate comps, funded portable ramps and was instrumental in creating an indoor DIY skatepark as well as helping others locally.

Paul Regan – Director


Paul started Skateboarding in 2001. Over the years he’s been fortunate enough to receive sponsorships to help support his Skateboarding ventures. Some of his sponsors include riding direct for Flip Skateboards and a full team rider for Destructo Trucks.

In 2010 Paul set up his own Skate School named 'Active Skateboarding' with the aim of getting more young people active through Skateboarding, as well as developing his own coaching program from his qualifcation as a Level 3 Sports Coach. Paul Is also the founder of The Skateboard Association, a Not-for-profit organisation which supports Skateboarding in Yorkshire & Humberside.

James Hope-Gill – CEO


James is a very well connected and committed business & sports professional with extensive knowledge of football as well as other national sporting structures and organisations, having worked within the sports sector and governing bodies for over 20 years. He was Chief Executive of a regional Football Association in England for 12 years until starting his own sports consultancy company in 2012.

Paul Ricardo